SAP Customer Experience
Online growth with SAP Customer Experience: discover the competitive advantage of optimal online customer engagement
Today's customers are in full control of their online experience, effortlessly navigating from shop to shop in search of the best deals and the best shopping experience – in both B2B and B2C settings.
It's up to businesses to keep pace and deliver a high standard of customer experience. SAP CX offers a scalable platform that meets the digital needs of customers and grows seamlessly alongside your business.
By 2025, Gartner predicts that 80% of B2B sales interactions between suppliers and buyers will occur through digital channels.
Discover the SAP CX oplossingen
Combine sustainable growth with rapid results. Growing businesses adapt quickly to digital innovations. But how do you integrate these into your future-proof business model? SAP CX solutions are designed to work seamlessly and gradually adapt your environment to the needs of your customers.
SAP Commerce Cloud
Leader in B2B- and enterprise-commerceportals
SAP Engagement Cloud
Customer engagement & personalization
SAP Customer Identity & Access Management (CIAM)
Secure access and consent
SAP Customer Data Platform (CDP)
Unified customer profiles and activation
SAP Embedded and Agentic AI
From intelligent copilots to collaborative AI agents – built for enterprise scale.
Intelligent CX: for a flexible, resilient, and future‑proof business model
Flexibility and scalability
Combine sustainable growth with quick results. Growing businesses quickly adapt to digital innovations. But how do you incorporate these into your future‑proof business model? SAP CX solutions were designed to work seamlessly and gradually adapt your environment to the needs of your customers.
Customer satisfaction
Effortlessly streamline processes and workflows through automation and system integration, even in the most complex environments. Smart, targeted interactions bridge the gap between your processes and the online customer experience. The result is an end‑to‑end process that delivers the right product to the right customer through the right channel for an optimal customer experience in real‑time.
Integrated insights
Gain valuable insights into your online customers through data‑driven analyses and optimize your business strategies and performance for increased profitability. The predictive power of AI‑driven data analysis enables accurate anticipation of customer behavior, allowing you to automatically make the right decisions at crucial times. Examples include: preventing a loss of customers, timing conversions, and choosing the right products for a successful conversion.
Discover the competitive advantage of optimal online customer engagement with SAP CX
According to the IDC, e‑commerce accounts for 40‑79% of total sales in two‑thirds of decision‑makers, emphasizing the need for companies to enhance profitability, particularly in times of economic uncertainty and increased competition.
IDC
Why choose SAP CX?
Adaptive industry standards
Enterprise‑ready
Widely connectable
Standard integrations
Proven catalyst
Composable Customer Experience
Build your digital landscape at your own pace, expand your platforms and functionalities step by step, and innovate faster than ever before with Composable CX – the best way to permanently transform your customer experience.