SAP Emarsys: Omnichannel CX for B2C and B2B
Engage your customers at the right time and the right place with a personalized omnichannel experience.
As the leading customer experience player in the Benelux, Elision is dedicated to helping people choose the right CX software. Curious if SAP Emarsys is the right fit for your business? You’ve come to the right place.
What is SAP Emarsys
Emarsys is an automation platform for marketing initiatives, also known as an omnichannel customer engagement platform.
SAP Emarsys allows you to engage in personal, real-time interaction with customers and prospects, regardless of your business size...
This omnichannel approach allows you to reach customers and prospects with a personal message at the right time, on the right channel.
Advantages of Emarsys
The main advantages of SAP Emarsys are:
- Easy drag-and-drop setup
- Intuitive interface
- Automated and multichannel-driven
- Powerful AI and proven user journey templates
- Strategic dashboard
SAP Emarsys activates the data from your target audience, allowing you to effortlessly create strategic marketing campaigns and leverage the available data.
- When do visitors use certain platforms?
- How do they use your website?
- How often do they view certain products?
Emarsys can use this information to create targeted marketing campaigns based on customer behaviour. This boosts customer acquisition and retention.
History
Founded in Vienna in 2000 by Josef Ahorner, Hagai Hartman and Daniel Harari, Emarsys has enjoyed tremendous growth worldwide. The company was acquired by SAP in 2020 under the new name SAP Emarsys eMarketing Systems GmbH. SAP is a leading provider of high-end business solutions, a category to which the wildly popular Emarsys platform rightfully belongs.
Who is Emarsys geared towards?
The modular nature of Emarsys makes it highly scalable for all companies and therefore interesting for both SMEs and large enterprises which aim to:
- Create more personal marketing campaigns
- Save time by automating their marketing activities
- Gain insight into their target group and customers
- Maximise their marketing ROI
B2C
Since its inception, Emarsys has focused on business-to-consumer (B2C) companies. It is still one of the most popular automation platforms for e-commerce webshops and is constantly evolving with new features.
B2B
In recent years, especially since the merger with SAP, significant efforts have been made to transform SAP Emarsys into a business-to-business (B2B) tool. When used in tandem with SAP Sales Cloud, Emarsys becomes even more powerful, maximizing new opportunities that arise. For example, you can configure Emarsys to notify your sales team when a lead is detected as sales-qualified by the software.
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Features
SAP Emarsys is a user-friendly marketing platform that uses machine learning (AI) to create custom campaign suggestions. It also excels at other marketing automation processes, such as:
- Automatically drafting, personalizing and sending e-mails
- Automatically personalizing website content and conducting A/B tests
- Encouraging leads to respond to custom content across different platforms
- Creating a real-time overview of current campaigns
- Generating extensive analytics and sectoral benchmarks
SAP Emarsys: save time through automation
Automation is a core feature of Emarsys and is embedded in every aspect. Here are a few examples:
- Abandoned basket overview: A series of steps is automatically generated for people who drop out of the check-out process before completing their purchase. This is based on proven strategies.
- Long period without purchase: If a customer hasn’t made a purchase in a while, automatic notifications are sent to the sales department for follow-up.
- New website visitors: New visitors are automatically assigned a score that represents their customer journey.
- E-mail campaigns: Automatically segment your target audience to send personalized e-mails to specific groups.
These useful features give you immediate access to insights and campaigns that would otherwise have taken days to prepare, leaving you with more time to tackle other to-dos.
Did you know…
that 72% of customers use at least three unique channels before making a purchase? This highlights the importance of omnichannel personalization and understanding your customers’ needs.
Leveraging customer data
Use SAP Emarsys to get more out of your customer data. Seamlessly integrate it with your customer relationship management solution (CRM) or the SAP Customer Data Platform (CDP).
This allows you to leverage all customer data for maximum personalization using automation and artificial intelligence. SAP Emarsys also excels at targeted advertising on other websites and platforms thanks to Emarsys CRM Ads.
Elision as a customer experience hub
Elision is the largest full-service SAP CX partner in the Benelux. Our team guides companies towards digital success by developing and implementing customer experience solutions that optimize and enhance the customer journey.
One of the key solutions in our range is SAP Emarsys, which replaces the former SAP Marketing Cloud. We are experts in migrating from the marketing cloud to Emarsys. If you still use the SAP Marketing Cloud tool, we can help you transition to a new solution.
Discover the power of customer engagement
More interaction with customers means a better customer experience. Having several touchpoints shows your customers you care about them. However, maintaining personal contact can be challenging and highly time-consuming.
Marketing automation with Emarsys allows you to communicate with your customers on a personal level and effectively respond to every phase of the customer journey.
What our customers say about Emarsys
At Elision, we use SAP Emarsys with all of our customers for one simple reason: it works. But don’t take our word for it – hear what our customers have to say instead. We would love to share our references with you.
Brands that use and trust Emarsys
Compare SAP Emarsys with leading alternatives or request a custom comparison tailored to your needs
Emarsys: competitors and alternatives
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Integrations
Emarsys offers seamless integration with a diverse range of partner tools and can be easily customized to work with other SAP CX solutions, such as SAP Commerce Cloud, SAP Customer Data Cloud, and SAP Customer Data Platform.
This turnkey integration ensures that businesses can optimize their marketing efforts and enhance customer experiences across multiple channels.
At Elision, we specialise in software integration. Looking for custom integration? We've got you covered.
How long does integration take?
Standard implementation takes approximately 60 to 90 days. This gives you time to create your initial campaigns, although the actual timeframe may vary depending on your company’s size and what you want to achieve with SAP Emarsys.
Emarsys demo and training
A new software package has countless benefits, but you do have to learn how to use it. But you're not alone! Elision is an expert in SAP Emarsys and can develop a custom training course tailored to your needs. The SAP Emarsys interface is highly intuitive and user-friendly.
Companies that already use Emarsys and would like additional training are also welcome. Let us know and we’d be happy to create a plan that works for you.
Not convinced? Not a problem! Book a demo – we’ll show you what Emarsys can do and give you custom advice on how to use it.